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art direction

digital | graphic | fashion design

internet friend.


I like things that match, things that won’t kill me and people who get s**t done.


Born in Melbourne, Australia, I grew up in Adelaide. I finished high school and studied for my undergraduate in Sydney. I moved to London to complete my Masters at the Royal College of Art. I have now been in London for over 6 years.


I am available to give opinions and ideas in an aesthetically pleasing form, or with words. I have a Masters in Womenswear Knitwear, and a self-taught attitude to digital as only someone who once chucked a sickie to alter an html code of their Myspace page could. I can advise on social media strategy, design customer journeys, build templates for EDMs, create page layouts and generate email marketing and social content, helping to boost sales and develop brand loyalty.


I have also worked on and designed ranges for both men and women in wovens and in knit, also for feet and accessories. I like being a part of the early design stages through to the final shoot and marketing plans, because I like details and I like focusing on consistency. Whether you need someone for all or some of these stages. I’m sure I can help.


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